It was Geoff Liberman at the BNI Annual Conference at MAGNA last year who asked the 700 strong set of delegates: "Where is the most valuable piece of real estate in the world?".
Arms shot up into the air. Geoff patiently went around the volunteers. Answers ranged from Hollywood Boulevard, to Dubai. Gradually, all the suggestions were exhausted and we all sat there completely puzzled. Then Geoff took hold of his ears with both hands and said: "It's this bit right here between your ears."
Geoff went on to explain. 'With this part of the body", he said as he indicated from neck donwards, "you can earn $40,000, perhaps even $50,000 or $60,000 if you look after it and feed it with the right nutrition. But with this bit", he pointed to the head, "you can earn millions if you feed it with the right stuff."
The message was clear. Read lots of great books and feed your mind with good knowledge.
What it did for me was intensify my desire to read. I took up his recommendation to read "Rhinoceros Success" (on sale at the conference) and profited from its teachings.
This was a fabulous part of his presentation and made a point that will stay with me for a long long time. Ever since then I find myself asking poeple I meet what is the best book they have read on a particular topic and I have gone on to read wonderful material without having to search for it. Examples are "The Art of War" by Sun Tzu and "Resistance is Useless" by Geoff Burch.
Take Mr Liberman's advice. Read for at least 30 minutes every day and watch what happens for you.
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